BLACK POTTERY BOOK
Phase 1 Inde Creative produced and published a bi-lingual coffee table book documenting the history and production process of indigenous black pottery in Nicaragua, and telling the stories of the industrious women artisans who have kept the tradition of their ancestors alive today.
1600 Hours
All time and talent was volunteered in the production of the book, minimizing project cost.
Sustainable
Book sales cover the cost of production and printing, making the project self-sustainable.
100% Nica
The book is produced and printed entirely in Nicaragua, supporting
the local economy.
Book Distribution
Complimentary copies of the book are distributed to coffee shops, hotels, eco-lodges, museums, libraries, and universities throughout Nicaragua to promote indigenous black pottery, drive tourism to the Las Cureñas community, and stimulate economic development. Send us a message if you are interested in supporting project expansion.
Proceeds Donated
100% of net proceeds from book sales are donated to support the development and promotion of indigenous black pottery in Nicaragua. That means when you purchase a book, you’re also making a donation that goes directly to the women’s cooperative to bring economic development to an under-resourced community.
BRANDING & MARKETING
Phase 2 of the project provided comprehensive branding and marketing services and products to support the promotion and development of traditional black pottery. Creative services were made possible through volunteer time, and related products were funded by donors.
See some of the services and product from this project below.
Website
Professional website, domain registration, and hosting for three years.
Visit the Website
Social Media
Facebook and Instagram accounts, and TripAdvisor attractions listing.
See the Posts
Videos
Black pottery promotional videos and short
co-op documentary.
Watch the Videos
Catalogs
15 product catalogs produced, showcasing the co-op's work.
View the Gallery
Craft Tags
6,000 craft tags for branding and labeling pottery and ceramics.
Stickers
1,000 promotional stickers featuring the cooperative's logo.
Business Cards
700 business cards for craft fairs and clients with custom orders.
Aprons
15 custom aprons for associates and pottery tour promotion.
TOOLS & TRAINING
Phase 3 of the project provided the necessary tools and essential training to ensure project success and sustainable development.
Tools
Two electric pottery wheels were donated to the cooperative to alleviate a work-related disability, and boost the production capabilities of the cooperative in response to increased product demand resulting from the book publication and branding and marketing plan. Additional speciality tools are also donated to support the production process and training of more women in the community.
Education
Inde Creative supported the project through educational components fundamental to empowering the entrepreneurs and ensuring project success and sustainability. Education included specialized consulting on brand and business development, and tailored training on using the tools and resources provided for successfully marketing and promoting indigenous pottery and the cooperative.